I build the CRM, the data layer and the signal-fed pipeline behind a B2B sales team. So prospecting, enrichment and follow-up stop eating the week, and outbound runs on a system instead of whoever has the time. Built by an AI and data engineer, not a sales agency.
Most B2B sales teams I meet have the stack. The work underneath still gets done by hand, every week, by whoever's around to do it. Three things are usually true at once.
Used as a contact list, not a pipeline. Deals stuck in stages no one believes, fields half filled, reps working around it. The real forecast lives in someone's head, not the system.
Spread across tools, spreadsheets and inboxes. Nothing joined up, nothing that flows into the CRM on its own. The truth is scattered and no two sources quite agree.
Complex deals have five people involved and one contact in the CRM. The AE threads the whole thing from their inbox, the champion goes quiet, and by the time procurement gets involved nobody has a clear picture of where it stands. The buying committee was never mapped.
None of that is an effort problem. The team is working the accounts — the system underneath them just isn't giving them what they need. It's an infrastructure problem.
Four pieces, built around how you actually sell. Each one feeds the next, so nothing depends on a person remembering to do it.
An Attio build designed to how you actually sell, or the data layer on the HubSpot or Salesforce you already run. CRM-agnostic where it needs to be. You don't have to move to work with me.
Funding, hiring, job changes and other buying signals, all detected (SignalBase, Clay, Apollo, public APIs), enriched, scored against your ICP, routed into the CRM, the owner pinged. No one exports a spreadsheet.
Every deal has multiple stakeholders. The CRM should reflect that — custom objects for buying committee members, automated discovery of related contacts at the same account, relationship mapping that shows who's engaged and who's gone cold. Deals don't collapse because the champion left and nobody knew.
Sequence infrastructure that handles the cadences longer B2B deals actually need. Automated follow-up across the full cycle, with everything logged back so the AE isn't managing from their inbox. Deals don't slip because nobody got round to the chase-up.
B2B deals are won at the account level. The CRM needs to reflect the whole picture — who's involved, what's moved, what the next step is — not just a contact with a stage attached.
A funding round, a new hire, a role posted — or a dormant account that's suddenly active again. The system surfaces both. You get the reason to call before anyone else does.
Scored against your ICP the moment it lands. So you chase the accounts that actually look like your best customers, and quietly drop the ones that don't.
The company enriched with contacts, headcount and context — then the buying committee mapped. Decision-makers, influencers, blockers. You go into the conversation knowing who's in the room.
Email and LinkedIn across multiple stakeholders, with everything written back to the CRM. No single thread of contact. No deal that dies because one person went quiet. The whole account visible in one place.
I built signal-fed outbound and personalised, account-level landing pages for an enterprise software company's sales team. The signals get caught, scored and routed without anyone exporting a thing, and the pages meet each account with something specific to them rather than a generic pitch. The work is real, the names stay off the website.
A short call. I'll listen, ask the right questions, then tell you straight where the system's leaking and what it would take to fix it. No deck, no pitch.
Book a CRM auditPrefer email? sonny@weareapexai.com