Duplicates, decay, gaps, formatting. Drop an export and see exactly how healthy your CRM data really is.
Sceptical? Good, you should be. Open your browser's dev tools, watch the Network tab, and run the check. This tool is built the way we build CRM systems for clients: data boundary first.
Drop your CRM export here, or click to choose a .csv
Contacts, companies or deals. Any size. Stays on your machine.
Getting an export: HubSpot: Contacts → Table actions → Export. Attio: Collection → three-dot menu → Export as CSV. Pipedrive: List view → ... → Export. Salesforce: Reports → Export → CSV.
No export handy? Answer 8 quick questions instead
No data required. Answer honestly, it is only you looking.
Answer all 8 questions to get your score.
Sonny will turn these scores into a short, specific plan: what to fix first, what to automate, and what it is costing you meanwhile. Only the aggregate scores below are sent, never your data.
Prefer to just talk it through? Book 15 minutes with Sonny · Run another check
Roughly 30% of B2B data decays every year. People change jobs, companies rename, emails die. A CRM that was clean 18 months ago is quietly wrong today, and every campaign, forecast and handover built on it inherits the rot.
The teams that win are not the ones with the fanciest CRM. They are the ones whose CRM is actually true. That is an engineering problem, and it is the problem APEX AI solves: dedupe and enrichment pipelines, decay monitoring, migration to a CRM your team will actually use.
This tool is a taste of how we work. Data boundary first, evidence before opinion, and no asking you to hand over sensitive data to get an answer.